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Showing posts tagged with Victorinox

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox cooking event

Victorinox Chef’s table event

May 23rd, 2017
Event

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Victorinox

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Copenhagen

Victorinox is world leading within the kitchen knife segment. To create awareness of their assortment and target the lifestyle audience more specifically, we teamed up with creative “it” chef, Frederik Bille Brahe, who recently opened a new hotspot – Apollo Kantine – in Copenhagen. Frederik created a special and seasonal dinner for friends and influencers. As he presented each course and prepared parts of the meal at the Chef’s Table, he demonstrated exactly how to put the Victorinox knives to use, whether at home or as a chef in a restaurant.

Photo by: Victor Jones.

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

Victorinox Cooking Event

May 25th, 2016
Event

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Victorinox

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Stockholm

Our client Victorinox wanted to create attention and awareness around their kitchen knives assortment and target the lifestyle audience. To make this possible we teamed up with blogger Martin Hansson who hosted a three course dinner for friends and bloggers at the homely Mosebacke Food Studio. Celebrity chef Bryn Williams flew in from London to cook a specially made dinner for the evening with fresh ingredients from the Scandinavian landscape. Bryn who has worked a long time with Victorinox knives demonstrated and explained what makes a good knife and what to keep in mind when you are working in the kitchen.

Tobias Ivarsson and Kevin Triguero getting ready to jump

Tobias Ivarsson and Kevin Triguero getting ready to jump

Francois Nunez from Victorinox

Francois Nunez from Victorinox

Introduction of the INOX Naimakka watch

Introduction of the INOX Naimakka watch

Patrik Shields from Naimakka

Patrik Shields from Naimakka

Victorinox watches

Victorinox watches

Learning how to make fire with paracord

Learning how to make fire with paracord

Learning how to make fire with paracord

Learning how to make fire with paracord

Learning how to make fire with paracord

Learning how to make fire with paracord

Tobias Ivarsson from Cafe Magazine

Tobias Ivarsson from Cafe Magazine

The plane

The plane

Emilie Camén,  Johan Magnusson, Bobby Green and Pelle Tamhlet

Emilie Camén, Johan Magnusson, Bobby Green and Pelle Tamhlet

Bobby Green from Tjock

Bobby Green from Tjock

Happy jumpers Johan Magnusson, Carmencita Lundsten and Gorjan Lauseger

Happy jumpers Johan Magnusson, Carmencita Lundsten and Gorjan Lauseger

Up in the air

Up in the air

adventurous launch of the INOX Naimakka watch

June 23rd, 2015
Event

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Victorinox

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Stockholm

To launch the INOX Naimakka watch Presskontakterna chose to create an adventure day for the Swedish press.  The new watch is a collaboration between Victorinox and the Swedish company, Naimakka which designs bracelets out of paracord. Naimakka has designed a special bracelet out of paracord to fit Victorinox INOX watch.
Presskontakterna brought the press to a parashooting club north of Stockholm to introduce this collaboration. Victorinox product director Francois Nunez and Naimakkas designer Patrik Shields held a presentation out on the field to give the press all info about this product. After the presentation we let all the journalist do a parachuting jump as well as try to make fire with paracord.

This was an adventure day that created memories for ever and also did show the press what you are able to do with paracord in nature to survive.

Victorinox

Victorinox

Victorinox

Victorinox

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Victorinox

Victorinox

Victorinox Expedition

October 20th, 2014
Event

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Victorinox

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Oslo

Presskontakterna organized Victorinox Expedition for the Scandinavian countries just outside Copenhagen for two days. The main reason with the expedition was to give the journalists a deeper understanding of all Victorinox products and features.

The journalists got the chance to try out all the Victorinox pieces in real life and to see how they work and feel in their right environment. We started the expedition with a presentation by Victorinox Artistic Director, Christopher Reaburn, who presented the SS15 fashion collection followed by a presentation of the watch collection. Presskontakterna also gave the journalists the opportunity to prepare a dinner and to use and try out Victorinox kitchen knives together with the famous chef, Jonas Helgesson. The second day we did a hike and tree climbing at the fantastic nature settings at Møns Klint. We used Victorinox Swiss Army Knives to carve walking sticks so the journalists did get to learn about all functions of the multi tool.

Victorinox

Victorinox

Victorinox chooses Presskontakterna

April 14th, 2014
News

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Victorinox

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Stockholm

The Iconic Swiss heritage brand Victorinox celebrates 130 years this year and has chosen Presskontakterna as their new PR and communication agency for strategic consulting, creative solutions both for media and consumers, social media presence and for press lending on the Scandinavian market across Sweden, Denmark and Norway.

Victorinox is a family owned company and was founded in1884 by Karl Elsener when he introduced the Swiss Army Knife on the market. Today the company from Ibach-Schwyz in Switzerland is an international company and a multi product brand that produces Swiss Army Knives, Kitchen Knives, Timepieces, Travel Gear, Fashion and Fragrances.

 

For more info about Victorinox have a look at this video