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Showing posts tagged with HUGO BOSS

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception

BOSS and Mercedes-Benz reception during fashion week

February 10th, 2017
Event

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HUGO BOSS

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Stockholm

Presskontakterna invited press and influencers to the HUGO BOSS and Mercedes-Benz reception during fashion week in Stockholm. The German companies have a global collaboration and wanted to do something for their VIP clients and the Swedish press and influencers. The event was held at Nobis Hotel were guests was served champagne and canapés while mingling. The model Frida Gustavsson was DJ during the evening.

Photographer: Frida Möller/Studio Emma Svensson

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

HUGO BOSS and Mercedes-Bens Dinner

November 30th, 2016
Event

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HUGO BOSS

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Stockholm

To present the international collaboration between HUGO BOSS and Mercedes-Bens, Presskontakterna organized an exclusive press dinner for the most important editors and stylists on the market. The dinner was held at Mercedes-Bens newly opened pop up store in central Stockholm. The menu for the night was composed by top chef Niklas Ekstedt, he and his team was preparing the food in front of the guests. The dinner was a perfect opportunity for the brands to get a closer relationship with the press on the market and for the press to get a deeper understanding about the two German companies.

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

Hugo Boss new flag ship store in Oslo

HUGO BOSS STORE OPENING

October 28th, 2016
Event

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HUGO BOSS

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Oslo

To celebrate the opening of Hugo Boss new flag ship store in Oslo, Presskontakterna organized an Opening Party for press, bloggers and customers. A great event where guests finally got to see more of the new women’s department. During the event we served drinks, champagne and canapés. We also had a talented illustrator Mette Boesgaard who sketched all the guests.

Photo: Kristian Dale

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

Boss Bespoke Bag Event

BOSS BESPOKE BAG EVENT

November 12th, 2015
Event

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HUGO BOSS

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Stockholm

Presskontakterna organized a consumer event together with Emilia de Poret and Ebba Kleberg von Sydow in HUGO BOSS flagship store in Stockholm. To launch the new it-bag, BOSS BESPOKE BAG, Emilia and Ebba held an inspirational evening in store, giving consumers the best styling advise to go a long with the bag. During the event we served champagne and chocolat to the shopping guest as well as showed some looks on models suitable both for work and for going out.

This was an educational shopping event with the hosts Emilia and Ebba giving their best wardrobe tips to the women in store. During the night each guest got the chance to make their own initials on some bag-tags from BOSS to take home as a gift.

Henrik Stenson

Henrik Stenson

HUGO BOSS-sponsored Henrik Stenson sportsman of the year!

January 14th, 2014
News

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HUGO BOSS

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Stockholm

Yesterday at the Swedish Idrottsgala golfer Henrik Stenson won price as Sportsman of the Year and the prestigious Jerring Prize. At the event Henrik was of course dressed from head to toe in tailored tuxedo from HUGO BOSS.

Congratulations to Henrik from Presskontakterna and HUGO BOSS !

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Hugo Boss

Sailing with HUGO BOSS

August 30th, 2013
Event

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HUGO BOSS

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Stockholm

HUGO BOSS has gained an international profile in sailing via numerous sponsor collaborations. In almost 10 years now, HUGO BOSS has collaborated with prestigious Alex Thomson, one of the most exciting and talented sailors of his generation.  Presskontakterna invited the Swedish press and influential bloggers for an exclusive day in Stockholm archipelago to sail along with Alex and HUGO BOSS.

Alex crew then continued to compete in ÅF Offshore Race where we invited media profile Kalle Wahlström to sail along on the boat.

Gerard Butler and Carey Mulligan

Gerard Butler and Carey Mulligan

BOSS Black Winter 2013

BOSS Black Winter 2013

BOSS Black Winter 2013

BOSS Black Winter 2013

BOSS Black Winter 2013

BOSS Black Winter 2013

BOSS Black Winter 2013

BOSS Black Winter 2013

BOSS Black Winter 2013

BOSS Black Winter 2013

After Party BOSS Black

After Party BOSS Black

BOSS Black Fashion Show Shanghai

June 3rd, 2013
Event

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HUGO BOSS

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Stockholm

May 30, HUGO BOSS hosted a spectacular event in Shanghai. The museum “Power Station of Art” venued an impressive fashion show presenting the BOSS Mens- and Womenswear Collections for Winter 2013. The BOSS Collection is headlined “Conceptual Luxury.”

Some 1,000 invited guests – including Asian and international stars such as Carey Mulligan and Gerard Butler, press representatives from around the globe, and buyers – attended the show.

Presskontakterna invited selected Swedish press to the show for upcoming editorial features.

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

HUGO Fall 2013

Claus-Dietrich Lahrs (CEO HUGO BOSS AG) and Pixie Geldof. Hannah Jane Bagshawe and Eddie Redmayne.

Claus-Dietrich Lahrs (CEO HUGO BOSS AG) and Pixie Geldof. Hannah Jane Bagshawe and Eddie Redmayne.

Edward Norton and Renée Zellweger.

Edward Norton and Renée Zellweger.

HUGO FALL 2013

January 18th, 2013
Event

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HUGO BOSS

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Stockholm

HUGO has headlined its inspiration for Fall 2013 “Reflection.” The collection mirrors the counterpoint between past and future, nostalgia and novelty, tradition and innovation. The focus is on unique surfaces, innovative details and fresh silhouettes. In the menswear, luxury-look dark shades such as burgundy and navy co-star with black. The womenswear palette features silver and putty gray in supporting roles.

Thirty top international models – including Karmen Pedaru, Kasia Struss and Clement Chabernaud – presented the HUGO Mens- and Womenswear Collection.

Among the guests you could see Renée Zellweger, Edward Norton, Eddie Redmayne, Pixie Geldof and
Irina Lazareanu.

catwalk

catwalk

catwalk

catwalk

makeup

makeup

backstage

backstage

backstage

backstage

backstage

backstage

catwalk

catwalk

catwalk

catwalk

catwalk

catwalk

shoes

shoes

Poppy Delevigne

Poppy Delevigne

Poppy Delevigne

Poppy Delevigne

Kate Bosworth

Kate Bosworth

Kate Bosworth

Kate Bosworth

Kate Bosworth

Kate Bosworth

Hugo Boss Spring 2013

July 9th, 2012
Event

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HUGO BOSS

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Oslo

Metzingen, July 4, 2012. On the late afternoon of July 5, HUGO BOSS showed the HUGO Collection for Spring 2013 at the Eisstadion Berlin Mitte.

When creating the new collection, designers Eyan Allen and Bart de Backer drew their inspiration from Pop Art and virtual reality. The colors and graphics of Pop Art fuse with references to digital culture to forge a modern take on contemporary fashion.

Located in central Berlin, the Erika Hess Eisstadion is one of the largest indoor ice- skating rinks in the German capital. Built in the 1960s, it epitomizes the decade’s unique architectural and graphic style throughout. More than 25 top models – including Kasia Struss, Daria Strokous and Zuzanna Bijoch, along with Adrien Sohares, Clement Chabernaud and Bastiaan van Gaalen – will be showcasing the new HUGO Mens- and Womenswear Collections on a catwalk measuring 42 x 6 meters (138 X 20 feet).

The fashion show soundtrack is the work of DJs Nina Kraviz and Kasper Bjørke, who partner with HUGO BOSS on the HUGO Tracks project.

Georgia May Jagger

Georgia May Jagger

Julianne More and Jared Leto

Julianne More and Jared Leto

Olivia Palermo and Johannes Huebl

Olivia Palermo and Johannes Huebl

Pixie Geldof and Bryanboy

Pixie Geldof and Bryanboy

HUGO Fall/Winter 2012 Fashion Show

January 20th, 2012
Event

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HUGO BOSS

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Stockholm

HUGO Collection for Fall/Winter 2012 was presented yesterday in Berlin.