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BaByliss chooses Presskontakterna in Scandinavia

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BaByliss Paris

BaByliss Paris

BABYLISS CHOOSES PRESSKONTAKTERNA

May 11th, 2017
Beauty News

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We are very glad to announce that BaByliss has chosen Presskontakterna as their new PR-partner in Scandinavia! BaByliss is a world-leading manufacturer of hair and beauty products for both home and professional use.

At the beginning of the sixties the hairdressers René Lelièvre and Roger Lemoine invented the first electrical curling iron that made BaByliss famous.  BaByliss became a common word, as the curling iron was simply called a “babyliss”. The name BaByliss and the two capital “B”s was a nod to Brigitte Bardot, who was a frequent guest in the salon. Apart from styling tools, BaByliss is now also active in the fields of hair removal, wellness, and hair-and beard trimmers, the latter being marketed under the brand BaByliss For Men. The three pillars of the BaByliss brand today is its long professional history, the constant focus on innovation and development, and always keeping the consumers’ needs and markets trends in mind, making professional products for use at home.