Joelle launch

Joelle launch

 Joelle launch

Joelle launch

 Joelle launch

Joelle launch

 Joelle launch

Joelle launch

 Joelle launch

Joelle launch

 Joelle launch

Joelle launch

 Joelle launch

Joelle launch

 Joelle launch

Joelle launch

 Joelle launch

Joelle launch

Boho-chic event for Joelle

October 26th, 2017
Event

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Ellos

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Stockholm

To launch Ellos new women’s wear brand Joelle, Presskontakterna organized a creative influencer event where we invited guests to a seated lunch. The industrial location was a good compliment to the feminine and rock chic clothes. The setdesigner Rebecca Facey created a warm lifestyle feeling that enhanced the Joelle collection. We served a delicious two course lunch from Baton Rouge and the invited guests were for the occasion dressed in Joelle. Guests were encouraged to make their own braided leather bracelets and also to frame dried flowers that they could bring home. It was a relaxing and conceptual event that suited the collection well and it also had the right elements for the influencers to get as much good content out of the event as possible.