River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

River Island Christmas Dinner

October 28th, 2016
Event

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river island

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Stockholm

Presskontakterna invited the most influential bloggers on our market and selected press to a fun and creative Christmas Dinner at Livrustkammaren near Stockholms castle to present the Christmas and Party collection from River Island. 
The 3 course dinner was composed by the Michelin guide restaurant Frantzén Lindberg. We decorated a Christmas table that was very photo friendly. The collection hanged spread out at the location on tree garlands and the accessories was displayed on tables along with Christmas gifts and other props. Under the Christmas tree we had one Christmas gift to each person for them to bring home. We had a secret performance by Andreas Wijk that sang “Let it snow” and at the same time we had snow ceiling down from the roof.

The River Island Christmas Dinner created lot’s of coverage on social media, blogs and continued to show that River Island is a playful brand.