RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

RI Active launch at Yasuragi

May 25th, 2016
Event

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river island

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Stockholm

We organized a press trip to Yasuragi Spa for Swedish and Dutch press to launch the new River Island active collection. At the 2 day event each guest got a special welcome kit at the hotel room containing RI Active clothes, a River Island embroidered pyjama with each name, a fruit basket, some beauty products from Rituals and a specially made River Island towel and water bottle. We practise Kendo in the RI clothes and a nice morning Yoga class along with nice spa treatments and a 4 course dinner.

The trip was very personal and really made everyone pay attention to the new active collection as they got the chance to use them for the activities we had set up.