River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

River Island Holiday Event

Cuba vacay with River Island

March 11th, 2016
Event

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river island

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Stockholm

To highlight the River Island holiday collection Presskontakterna organized a fun and creative bloggers event. The guests were invited to a location which we turned into a holiday destination. At the location they entered a room with lots of suitcases and each guest got their own monogrammed River Island suitcase with matching products suitable for a holiday vacation. We had pinatas hanging as clues of the destination so the guest had to smash them to receive more clues about the destination Cuba.

We had enhance the Cuba feeling with props, DJ, pinjacolada drinks and south american food. Before the guest went home they took their suitcase with them, so they can use the products for the upcoming summer vacations. This event was brand building and showed once again how fun and creative River Island can be and it also put their holiday products top of mind with the bloggers for their upcoming summer shoots.